What ESPN does for sports, Music America will do for music. The first league-structured talent competition where city-based teams battle for the National Title.
Music America is an electrifying new entertainment franchise that transports audiences straight into the heart of the music scene. The show blends the excitement of a multi-level singing competition with a full exposé on music in America — from its historic roots to the latest trends, concert footage, and artist profiles.
At the center is the National Music League Championship (NMLC) — the first league-structured talent competition ever attempted, where eight city-based teams battle it out for the National Title. Think sports league economics fused with music competition format: teams, coaches, seasons, rivalries, and a championship.
Unlike most television shows which may run for a few seasons, Music America and the NMLC are positioned to run perpetually, much like the NFL and other National Leagues. We're not just creating a show — we're creating a category.
Beyond the championship, Music America is a comprehensive music coverage platform — music news, concert footage, new releases, deep-dive features, artist spotlights, and an in-house record label. The Daily show runs year-round, the Weekly flagship runs during championship season, and specials fill out the content calendar with long-form storytelling.
July 1st — 4th
All 8 teams. Head to head. Anybody's game. Three rounds culminating in a massive, all-inclusive Final Event featuring all 190+ artists performing together — the biggest night in competitive music. City Anthems, Cross-City Tributes, and the "United We Stand" finale.
The main event. Every week, the flagship delivers the full Music America experience — music news, NMLC competition, analysis, features, and cultural content. This is Monday Night Football for music. 18 episodes per season.
The daily touchpoint. A podcast-format show filmed in the Music America studio. Music news, NMLC developments, and culture. The engagement engine that builds daily habit and year-round relevance. 80 episodes per season + year-round.
Long-form features, city profiles, artist deep dives, genre explorations, and behind-the-scenes docuseries. During NMLC season: team-build stories. Off-season: broader music storytelling. 4–6 per season.
Each weekly flagship episode follows a SportsCenter-meets-primetime format designed for maximum engagement:
The season builds in intensity from solo spotlights to the full championship event — every week raises the stakes.
Each team gets a dedicated episode — roster reveal, artist profiles, coach vision, city identity. Celebrity coach arrives for a single shoot day. Episodes air in strategic order: strongest markets first to hook viewers, wildcard team last as a season-half closer. No head-to-head competition yet. This is worldbuilding.
Week 9: Nashville vs Memphis — The Tennessee Rivalry. Country vs Blues.
Week 10: NYC vs Cleveland — East Coast showdown. Broadway polish vs Rock Hall grit.
Week 11: Vegas vs LA — West Coast rivalry. Spectacle meets star power.
Week 12: Seattle vs Reno — Pacific NW meets the Biggest Little City.
Closed studio, 200–300 invite-only audience. Scored performances. Real stakes, real competition.
Week 13: Music West Regional — Reno, Vegas, LA, Seattle converge. Week 14: Music East Regional — Nashville, Memphis, Cleveland, NYC. Four teams share one stage for the first time. Cross-division matchups create fresh narratives. 400–500 invite-only audience.
For the first time, all 8 teams share one stage. 128 artists, 8 coaches, full production. Week 15: All-Star Showcase. Week 16: Semi-Finals — bottom 4 teams face elimination, top 4 advance. The episode casual viewers tune into. 500–600 invite-only audience.
Day 1 — City Anthems: Each team performs their signature city anthem. All 8 teams return, including eliminated teams.
Day 2 — Cross-City Tributes: Teams perform songs associated with rival cities. Nashville sings NYC. Memphis covers Seattle.
Day 3 — Honor Performances: Celebrity coaches perform WITH their teams for the first time. The emotional climax.
Day 4 — Championship Round & Finale: Final scoring. National Champion crowned. Trophy and rings. Then: ALL 190+ artists perform "United We Stand" — the Music America anthem. Confetti. Credits. Season 1 wraps.
Music America is building a world-class team across three phases — starting lean with 10 core positions and scaling to 78+ full-time roles by championship season. We are a Nevada C-corporation with established legal, financial, and operational infrastructure already in place. The org is designed around a strategic outsourcing model: core creative and leadership in-house, specialized functions handled by best-in-class partners.
The unscripted television industry is going through its most significant transformation in decades. Major layoffs at networks like Lifetime, Warner Bros, Lionsgate, and Amazon MGM have put exceptional talent on the market — Emmy-winning producers, seasoned showrunners, and senior production executives who are ready to build something new. At the same time, audiences are hungry for fresh entertainment formats that go beyond the tired audition-and-elimination model.
Music America is positioned at the intersection of these forces: a genuinely new format (league-structured competition has never been done in music), a massive content footprint (102+ episodes vs. a typical show's 10–12), and a perpetual franchise model that creates long-term career stability — not just a one-season gig. For the right people, this is a chance to get in on the ground floor of what could become a defining entertainment franchise.
This isn't a napkin sketch. The corporate, legal, and creative infrastructure is established and operational:
Every NMLC team carries a mission beyond music — raising money, awareness, and support for the communities they represent. Each team develops a Community Impact Strategy, partnering with local nonprofits through benefit performances, charity events, and city-wide campaigns. This transforms Music America from a media property into a cultural institution.
Production is already underway. Here's a look at the quality and vision we're building toward:
If you're excited about building something unprecedented in entertainment, we want to hear from you. Reach out to discuss how your experience fits into what we're creating.